Hitting shelves at the end of March, the new design will feature across all variants of Juicy Drench, including Orange and Passion Fruit, Cranberry and Raspberry, and Blackcurrant and Apple.
The new-look label showcases the brand’s proposition and refreshment credentials, highlighting the fact that Juicy Drench is a unique combination of two juicy fruits and natural spring water.
“Recent trials have shown that the new label has advanced purchase rate of Juicy Drench by 40% among the brand’s target consumers,” said Jonathan Gatward, GB marketing director at Britvic. “The new label features a strong design to strengthen brand appeal and variant recognition among consumers, whilst the POS and sampling campaign will help to drive awareness and reinforce Juicy Drench as the juice drink of choice for adults aged 30 and over.”
Juicy Drench is available in 440ml PET bottles with an MRRP of £1.09, as well as coming in packs of 12s and 24s. Price-marked packs, available for 99p, will also have the new design.
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