US soft drinks brand Brooklyn Crafted has been given a rebrand which aims to highlight its links to New York City.
Packaging for the firm’s line of six ginger beers and four ginger ales has been updated, each with vibrant colours that represent each variety.
In addition to the rebrand, Brooklyn Crafted has also extended its line of 12oz bottle formats with its existing mango and lemon lime flavours, and has introduced a new classic ginger ale in a 12oz bottle format.
Brooklyn Food & Beverage marketing director Keli Roberson said: “After months of preparation, we’re thrilled to share our newly designed Brooklyn Crafted product line under parent company Brooklyn Food & Beverage.
“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honouring our Brooklyn connection.
“With ginger-flavoured beverages on the rise, we’re confident that our updated look will resonate well with our loyal consumers while providing us with new opportunities to continue expanding into locations nationwide.”
Brooklyn Crafted was launched last year and in October the brand extended its line of ginger beers in mini bottled variants.
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