As the sector grows, the British Soft Drinks Association has provided detailed guidelines to ensure consumers have all information needed to make informed choices about purchasing and enjoying high caffeine content soft drinks safely.
The code of practice requires that all drinks with a high caffeine content carry the additional labelling statement ‘Not suitable for children, pregnant women and persons sensitive to caffeine’.
In addition, such drinks may not be promoted or marketed to persons aged under 16.
Jill Ardagh, BSDA director general, said: “The guidelines published today show industry strengthening its commitment to informing consumer choice about the drinks that are suitable for children. Many adults enjoy drinking high caffeine content soft drinks, but these drinks are not manufactured for children, and it’s responsible to say so on the label.”
Source: British Soft Drinks Association
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