Infant formula producer Bubs Australia has opened a new corporate headquarters at its Deloraine Dairy canning and packaging facility in Dandenong, Victoria.
Bubs founder and CEO Kristy Carr said the company sees integrating supply chain, production and management in Victoria as a “natural progression” to help bring greater agility and scale efficiencies to the business.
The move also underlines Bubs’ plan to increase investment in boosting cross border e-commerce with China, both for its existing portfolio and new products.
“By expanding the scope of our portfolio to new demographics we expect to generate further opportunities for growth among our Victorian farming partners who collectively represent the largest aggregation of milking goats in Australia,” said Carr.
“These Victorian goat dairy farms, exclusively contracted to Bubs, are capable of providing some 20 million litres of fresh goat’s milk from an aggregate herd of around 20,000 milking goats.
“Importantly, most of our other Australian-based supply chain partners are also located in Victoria. In addition to our Deloraine canning and packing plant in Dandenong, Bega’s Tatura Industries in Victoria provides one-step goat’s milk blending and powder production and Fonterra’s facility in Darnum, also in Victoria, processes our grass-fed organic cow’s milk for packing at the Deloraine facility.”
Bubs executive chairman Dennis Lin added: “Our relocation to Victoria was a vote of confidence in the state, its goat dairy farmers and its strategic position as a key export hub for Australia. We are truly excited that the management operations of Bubs Australia and its strategic supply chain partners are now so close together.”
Last month, Bubs signed a deal with Alibaba to import a range of adult goat milk products into China. Under the agreement, Bubs Australia and Alibaba Centralised Import Procurement expect to ship adult goat dairy products, including Bubs’ CapriLac and Deloraine brand portfolios, worth AUD 10 million in the first year of the partnership.
In June, Bubs Australia announced that its joint venture with Beingmate in China secured a strategic partnership with Chinese retailer Kidswant.
© FoodBev Media Ltd 2019