“The anticipation for the new Butterfinger Peanut Butter Cups has been incredible,” said Butterfinger brand manager Jeremy Vandervoet of Nestlé US. “Our fans love a dose of Butterfinger, and this one-of-a-kind treat is the most highly anticipated new product we have ever launched in Nestlé US Confections & Snacks’ history.”
Butterfinger Peanut Butter Cups also mark the first time when Nestlé US will advertise one of its brands at the Super Bowl. Scheduled to debut in 2014 in the second half of the game, the 30-second advertisement will exude ‘the humorous brand personality of Butterfinger’.
The single-size 1.5oz package offers two cups with a manufacturer’s suggested retail price of $0.89-$1.19. The four-pack, which is a 3.0oz share-size package of four cups, has an MSRP of $1.69-$1.89.
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