Tangerine Confectionery has been working in partnership with Universal to create ‘experiences’ and movie-related prizes that will feature on selected packs from August 2013 until December 2013.
Each pack offers a printable 50p coupon off a next purchase on selected packs of Butterkist, as well as the chance to win one of a number of motion-picture-related prizes with a combined value of £1m.
The Butterkist blockbuster prize fund includes five holidays to Universal Orlando Resort for four people, 10 trips for two to see a London premiere, 25 private film screenings for the winner and 50 friends at a local cinema, in addition to 100 leading brand home entertainment systems and thousands of DVDs.
Adrian Hipkiss, marketing manager at Tangerine Confectionery, said: “We are honoured to be working with the prestigious film studio Universal for our first Butterkist on-pack promotion. This impactful campaign offers consumers real money-can’t buy-experiences, as it’s not every day you get to attend a London premiere or host a private cinema screening for you and your friends.”
The promotion will be supported by a new social media campaign, which has already seen Facebook fan numbers more than double over the last few weeks.
The on-pack promotion will be rolled out across six Butterkist products, including microwave flavours butter, sweet and salted, and bags of sweet (120g), salted (80g) and toffee (200g).
© FoodBev Media Ltd 2024