The 120g bag contains 12 individually wrapped pieces of crispy wafer shells, filled with a creamy centre and covered in a smooth layer of Cadbury milk chocolate.
Priced at RRP £2.03 in the UK.
The Crispello brand will be supported by a £6m marketing investment in the first half of 2013, including TV, outdoor, digital and in-store sampling.
“We saw an opportunity to bring growth to the bite-size category, with a new crispy eat attracting new consumers to the format and inspiring new occasions for sharing or individual indulgence,” said Matthew Williams, marketing director at Mondelez International.
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