Following on from Cadbury Popcorn and Cadbury Pretzels, Cadbury Crunchums are part of a similar breed of quirky snacks from Mondel?z International.
Mondel?z is performing strongly in the chocolate bags category, which is now worth £378.4m and is growing at 16.5% year-on-year. Cadbury brands are 26.7% share of the category and is seeking to improve its performance with the new Crunchums range.
Crunchums will be supported by a £1.3m UK marketing investment in 2013, including outdoor advertising, sampling, PR, social media, digital campaigns and in-store activity.
Available across the UK from June 2013, and the new 105g bag is priced at £2.03 (RRP).
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