Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.
Rani will work closely with business unit marketing teams and oversee the company’s creative, media, digital and design agencies around the world.
She will report to Michael Senackerib, senior vice president – chief marketing officer. Her appointment is effective 2 January 2014.
Source: Campbell Soup Company
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