Campbell Soup has launched a new line of plant-based drinks that are said to harness the natural goodness of sweet potato juice.
Called V8+Hydrate, the range is available in three flavours: strawberry cucumber, coconut watermelon and orange grapefruit.
The beverage, which adds to Campbell’s V8 portfolio, is said to tap into the naturally occurring electrolytes and glucose of the sweet potato and blends it with water, “creating an isotonic beverage that quickly replenishes fluids and nutrients”.
Each 8oz can has 45 calories and one full serving of vegetables.
Diego Palmieri, Campbell Soup Company chief marketing officer of US meals and beverages, said: “As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality.
“V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your work out, V8+Hydrate brings a full suite of benefits to the table through the inherent goodness of sweet potatoes.”
Six-packs of the beverages are now on sale in the US with a suggested price of $4.99.
Earlier this month activist investment group Third Point increased its stake in Campbell Soup to 5.65%.
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