The announcement was made in Vancouver by Justin Sherwood, president of Refreshments Canada, an association of the leading soft drink manufacturers based in Toronto.
“It’s about giving Canadians information so they can make healthy, informed choices,” said Sherwood, whose members account for the majority of soft drinks sold in Canada.
The Clear on Calories campaign will result in an easy-to-read label on the front of a can or bottle. At present, this information is carried on the back of containers in small print. Sherwood said the new labels will begin appearing in May.
The initiative was the result of US first lady Michelle Obama’s Let’s Move Campaign to reduce obesity. The campaign will also include offering calorie content information on vending machines or in proximity to the dispenser.
Source: The Victoria Times Colonist
© FoodBev Media Ltd 2024