Whitworths Holdings-owned Carr’s Flour has expanded its portfolio with a new range of artisan cake mixes, as the company looks to grow its baking offering.
The range offers five flavours: sumptuous salted caramel cake, decadent chocolate cake, heavenly victoria sponge, luscious lemon cake and delicious carrot cake. Produced in the UK, the cake mixes are made with natural flavours and contain 425g each.
According to Carr’s Flour, the new range was designed to be decorated at home, with each box having recipes and hints, as well as a QR code that pulls through to additional recipes to help consumers decorate their cake.
The cake mixes are available in Sainsbury’s, Booths, Lakeland and Amazon for an RRSP of £2.49.
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