Grolsch is one of the four global beer brands in SABMiller’s portfolio. Cartils has developed a strong, differentiating bottle for Grolsch that aims to become the most accessible variant of the range in price and design.
Grolsch is known for its iconic bottle, the Swingtop, which in many markets drives the brand image. To ensure a perfect alignment of the range, the new bottle was inspired by the Swingtop bottle shape. The redesign of the bottle is now seen as the brother of the Swingtop and not as a distant relative.
It possesses the same brand positioning by reflecting the same brand image characteristics towards the consumers and achieving differentiation in its category.
The new bottle is available in the international market and in the Dutch market from November 2014.
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