Rachel’s Organic has unveiled a brand refresh with updated packaging designs, alongside the introduction of fo...
South Korea has retained its position as the world's most innovative economy, according to Bloomberg's Innovat...
Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging to celebrate...
The judges in this year's World Food Innovation Awards, to be presented at IFE in March, have been announced.
Pepsi has launched a new global marketing platform as it looks to “celebrate the pop and fizz of the cola like...
Dole Food Company has launched an updated brand identity and logo as it looks to reinforce its position as a premium fruit and vegetable supplier. Read more
An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity" of its offer. Read more
Jen Draper discusses how social media trends are rendering current alcohol marketing rules as outdated, and how legislation must catch up with technology. Read more
Lactalis McLelland, the UK subsidiary of Lactalis Group, has started a new advertising campaign for its cheese brand Président. Read more
Coca-Cola has agreed a 3.5-year multi-brand sponsorship deal with the English Premier League, in an attempt to grow sales across its no-and low-sugar portfolio. Read more
After less than six months into its launch, ax water, a line of berry-infused waters, has re-branded in order to respond to consumer feedback. Read more
Elizabeth Shaw has launched its first television advert as part of a brand refresh for its portfolio which includes biscuits and chocolate liqueurs. Read more
Yakult has launched a new marketing campaign in the UK and Ireland, which aims to raise awareness of the science behind the company's probiotic drinks. Read more
Flexible films manufacturer Innovia Films has been given a rebrand to align the firm's image to its parent company CCL Industries. Read more
Ginmeister-owned British spirits brand Pinkster has invested a six-figure sum to update its pink gin packaging and start a new creative campaign. Read more
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