Marketing Archives - Page 3 of 564

Yakult launches new marketing campaign in the UK and Ireland

Posted By: Martin Whiteon: September 04, 2018In: Beverage, Dairy, Industries, Marketing

Yakult has launched a new marketing campaign in the UK and Ireland, which aims to raise awareness of the science behind the company's probiotic drinks. Read more

Innovia Films given rebranding which includes Treofan Americas

Posted By: Contributoron: September 04, 2018In: Food, Industries, Marketing, Packaging

Flexible films manufacturer Innovia Films has been given a rebrand to align the firm's image to its parent company CCL Industries. Read more

Pinkster invests six-figure sum in new ad campaign and packaging

Posted By: Jules Scullyon: August 31, 2018In: Alcohol, Beverage, Industries, Labelling, Marketing, Packaging

Ginmeister-owned British spirits brand Pinkster has invested a six-figure sum to update its pink gin packaging and start a new creative campaign. Read more

‘Personalisation must be innovative and challenging’

Posted By: Harriet Jachecon: August 23, 2018In: Beverage, Blog, Food, Industries, Marketing, Technology

Sophie Maxwell, futures director at Pearlfisher Global, looks further into the multi-layered need of presenting innovative products to millennial consumers. Read more

Coca-Cola Great Britain revamps packaging in new £5m campaign

Posted By: Martin Whiteon: August 21, 2018In: Beverage, Industries, Marketing, Packaging, Soft drinks

Coca-Cola Great Britain has redesigned the packaging of its Coca-Cola Original and Coca-Cola Zero Sugar drinks as part of a £5 million marketing campaign. Read more

Lotte signs Singapore sales and distribution deal with DKSH

Posted By: Contributoron: August 21, 2018In: Confectionery, Distribution, Food, Industries, Marketing

Lotte has partnered DKSH, the market expansion services provider, to increase the distribution and sales of its confectionery products in Singapore. Read more

‘Millennial trends are driven by emotional, not material, needs’

Posted By: Harriet Jachecon: August 21, 2018In: Beverage, Blog, Food, Functional, Health, Marketing

Lisa Desforges from design agency B&B Studio explores the motivations of millennial consumers and asks how brands can capitalise. Read more

Cadbury starts £3m campaign to promote its Twirl chocolate brand

Posted By: News Deskon: July 18, 2018In: Confectionery, Food, Industries, Marketing

Mondelēz International-owned Cadbury has begun a £3m marketing campaign in the UK to promote its Twirl chocolate bar. Read more

Britvic to reposition its Purdey’s beverage line with new campaign

Posted By: Jules Scullyon: July 13, 2018In: Bakery, Industries, Marketing, Soft drinks

Britvic will revamp its Purdey’s multivitamin juice drink to target consumers who are moving away from traditional energy drinks. Read more

Bacardi in global collaboration to reduce single-use plastic waste

Posted By: News Deskon: July 11, 2018In: Alcohol, Beverage, Business, Environment, Industries, Marketing, Social Responsibility, Social responsibility

Bacardi has partnered with non-profit organisation Lonely Whale to eliminate the use of 1bn single-use plastic straws by 2020. Read more

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Lily O’Brien’s unveils Share Bags line and begins brand campaign

Diageo launches ‘multi-million pound’ Tanqueray gin campaign

Opinion: How can start-ups equip themselves for success?

Marine Harvest plans to change its name to Mowi as of next year

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