Marketing

‘That’s What I Like’: Pepsi unveils first US tagline in two decades

Pepsi has debuted its first US-based tagline in more than 20 years as it aims to usher in the new decade a bit different... Read more

January 06, 2020

Dairy Farmers of Canada has launched a holiday-themed ad campaign that aims to address some of the misconceptions about... Read more

December 11, 2019

With the stable growth in the FMCG market, daily emergence of new brands and online competition, export departments ofte... Read more

October 31, 2019

The Coca-Cola Company recorded third quarter net revenues of $9.51 billion in results published last week. Read more

October 21, 2019

Moshy Cohen, CEO of Beverage Partners International (BPI), caught up with Bryony Andrews at Anuga 2019 to talk about tre... Read more

October 17, 2019

Diageo has launched ‘Infamous Since 1864’, the first global advertising campaign for its Smirnoff brand in more than 25... Read more

October 09, 2019

In the US, Keurig Dr Pepper has entered into a long-term agreement with McDonald's USA to distribute its McCafé packaged... Read more

September 30, 2019

Kroger has partnered with The Plant Based Food Association (PBFA) to launch a plant-based meat retail concept at 60 of i... Read more

September 12, 2019

US beverage maker Forto Coffee has secured an investment from retired basketball player Shaquille O'Neal, who will also... Read more

August 26, 2019

Kettle Foods has applied Essentra’s Re:Close tapes to its packaging to promote its new Kettle & More range, while also a... Read more

August 21, 2019