Mondelēz International-owned Cadbury has begun a £3m marketing campaign in the UK to promote its Twirl chocola...
Britvic will revamp its Purdey’s multivitamin juice drink to target consumers who are moving away from traditi...
Bacardi has partnered with non-profit organisation Lonely Whale to eliminate the use of 1bn single-use plastic...
The California Milk Processor Board (CMPB), the organisation behind the famous Got Milk? adverts, has launched...
Evian’s classic ‘Live young’ slogan has adopted a new outlook with ‘I Wanna #Liveyoung’, a new offshoot campai...
Crown Holdings has teamed up with Coca-Cola Turkey to launch a range of summer promotional packaging featuring...
General Mills-owned Yoplait aims to boost the appeal of yogurts among older children with the launch of new Star Wars and Avengers branded yogurt pouches in the UK. Read more
Colliers International has listed a rare and bespoke commercial opportunity on behalf of the joint administrators of Underwoods Shellfish Limited. Read more
Britvic-owned fruit drink brand Robinsons has started a campaign with Saatchi & Saatchi to promote Fruit Cordial, its second line of products designed especially for grown-ups. Read more
Unilever-owned Hellmann’s will relaunch its entire salad dressings portfolio in the UK this summer alongside two new products. Read more
BrewDog's attempt at a satirical 'beer for girls' demonstrates the futility of targeting products at a single gender, writes Alex Clere. Read more
Coca-Cola European Partners will refresh its Sprite brand by introducing a new flavour and new designs for the entire Sprite range. Read more
Coca-Cola Great Britain will spend £10m on advertising to promote Diet Coke, as two new flavours join the line: exotic mango and feisty cherry. Read more
Hormel Foods has announced the launch of a new national advertising campaign for its Skippy peanut butter brand in the US. Read more
AB InBev-owned Bud Light has started a new marketing campaign aimed at going big in Texas in 2018 as it unveils Lone Star State-themed packaging. Read more
Mars-owned M&M’s has partnered with Danny DeVito for a Super Bowl commercial as the brand releases a teaser video before the event. Read more
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