Marketing

Interview: BPI on the opportunities facing independent beverage brands today

Moshy Cohen, CEO of Beverage Partners International (BPI), caught up with Bryony Andrews at Anuga 2019 to talk about tre... Read more

October 17, 2019

Diageo has launched ‘Infamous Since 1864’, the first global advertising campaign for its Smirnoff brand in more than 25... Read more

October 09, 2019

In the US, Keurig Dr Pepper has entered into a long-term agreement with McDonald's USA to distribute its McCafé packaged... Read more

September 30, 2019

Kroger has partnered with The Plant Based Food Association (PBFA) to launch a plant-based meat retail concept at 60 of i... Read more

September 12, 2019

US beverage maker Forto Coffee has secured an investment from retired basketball player Shaquille O'Neal, who will also... Read more

August 26, 2019

Kettle Foods has applied Essentra’s Re:Close tapes to its packaging to promote its new Kettle & More range, while also a... Read more

August 21, 2019

PepsiCo has announced that Ram Krishnan, its current chief executive officer for Greater China, will become the global c... Read more

June 12, 2019

The Collective is celebrating the start of summer in the UK with the launch of a piña colada yogurt, the first in its li... Read more

May 20, 2019

Müller is introducing new recipes for its Müllerlight and Müller Corner yogurt brands in the UK, supported by a multimed... Read more

May 15, 2019

Cirrus, an Atlanta-based sparkling water company, will venture into the cannabidiol (CBD) space with a new CBD-infused s... Read more

April 25, 2019