Spanish cava producer Codorníu has launched a new international advertising campaign this winter, featuring an art nouveau twist.
Beginning in the UK on 8 December, Codorníu will release a 20-second video online, with a shorter version to be shown throughout London’s main underground stations. The global campaign centres on Codorníu’s slogan, “we are Codorníu, since 1551”, and its two latest releases, Codorníu Cuvée Barcelona Brut 1872 and Codorníu Anna Blanc de Blancs.
Using specially commissioned work by internationally acclaimed illustrator Conrad Roset, the campaign showcases the personalities of the two cavas – the first is art nouveau, and the second being feminine and elegant.
The campaign aims to reinstate Codorníu Cava in the UK as a drink to be enjoyed outside of special occasions, and a cava that consumers can turn to at any moment in spontaneous celebration.
Codorníu Raventós CEO Javier Pagés said: “With the Christmas campaign we expect to consolidate above market growth for Codorníu at the time which concentrates over 30% of sales. For yet another year we are presenting something that is much more than just a Christmas advert. We want to take the Codorníu brand beyond conventions. 2015 has been the year of cava’s recovery, positioning Codorníu at the top of the category.”
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