British drinks producers CBL Drinks and Speaking Water Brands have announced that they are to merge to form Clearly Drinks.
The new group’s principal brand will be Perfectly Clear flavoured water, which has reported year-on-year growth of 20% and contributes about 40% of revenues across the group. The contract bottling arm of the business is also showing impressive growth both nationally and internationally, the merging companies said. They have significantly enlarged its distribution capacity in the UK and is currently exporting as far as the Middle East, with further brand extensions to launch during 2015.
The group will continue to trade as structured divisions under the newly formed holding company.
Clearly Drinks managing director Martin Thornton said: “This is a fantastic opportunity that creates a foundation for further expansion and business growth in all areas. Clearly Drinks looks set to go from strength to strength driven by investment in our facilities, customer service and our brands.”
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