The bottle containing Charlie’s Honest Water was developed with the assistance of Good Water and is New Zealand’s first polylactide (PLA) water bottle.
“We’ve even used a biodegradable wood cellulose label,” said marketing manager, Ron Curteis. “That makes our Charlie’s Eco-Bottle one of the most environmentally friendly water bottles you can buy. That’s an honest attempt to reduce our impact on the environment, hence the ‘Honest’ name.”
The Eco-Bottle can be recycled through normal curb-side recycling programmes, and as volumes grow it will necessitate specific PLA sorting at recycling centres.
Curteis added: “Unfortunately, PLA doesn’t currently meet the bottling and shelf life requirements for juice products, so we can’t use it for the rest of our Charlie’s range. However, we’re continuously looking at ways in which we can improve the environmental credentials of Charlie’s juice bottles. One day, we hope that all bottles can be made from renewable, plant-based substances.”
Honest Water is available in the 650ml Eco-Bottle in cafes and convenience stores.
© FoodBev Media Ltd 2019