Chobani has launched a limited-edition yogurt flavour in partnership with American Farmland Trust (AFT), a non-profit that protects farmland and promotes sound farming practices.
The dairy processor is donating $0.10 from every purchase of the new Farmer Batch Greek yogurt milk and cookies four-pack to AFT to offer multiple microgrants of up to $10,000 to help farmers transfer or protect their land, strengthen their farm business or develop climate plans.
Chobani said Farmer Batch aligns with the company’s mission to help strengthen America’s milkshed at a time when many dairy farms are facing “significant challenges”.
“At Chobani, we always try to use food as a force for good,” said Peter McGuinness, president of Chobani.
“We believe the most important thing we can do is make a difference. And we want to continue our mission-led innovation to help make a meaningful difference in dairy for the communities we operate in, the farms we source from, and the fans for whom we make our food.”
Chobani will donate $0.10 from every purchase of the new Farmer Batch yogurt four-pack to AFT.
David Haight, AFT vice president of programs, added: “Dairy farms are critical parts of the economy and landscape in communities across America but dairy farm families are facing tremendous change due to a weak dairy economy, disruptions from severe weather, and an ageing farming population.”
“We are proud to stand beside Chobani in helping dairy farmers plan for the future as they face these daunting challenges.”
The launch comes after Chobani announced a collaboration in July with Fair Trade USA to explore developing a certification programme for the dairy industry.
The yogurt maker said the Milk Matters programme will encompass its commitment to its milkshed as well as efforts to support greater transparency across dairy farms.
© FoodBev Media Ltd 2019