Conducted by MMR research, the study asked over 1,500 participants a number of questions relating to on-pack messaging and claims.
The results demonstrate that the demand for clean label, minimally processed food and beverage products is continuing to grow in these key territories and that European consumers are paying more and more attention to what is in their products and how this is communicated on-pack.
75% of European consumers, for example, rate ingredient lists as important, with 69% of participants usually or always reading front-of-pack messaging when making a purchasing decision.
Highlights of the study include:
Source: National Starch Food Innovation
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