Cloetta will manage the total Coop Sweden Pick & Mix concept, starting in 2015. This means that Cloetta will be responsible for the product range, racks and merchandising in Coop’s stores.
In addition, Cloetta will deliver a Pick & Mix concept for natural snacks including, for example, nuts. A final agreement with Coop is expected to be signed during the third quarter of 2014.
Cloetta has no own Pick & Mix concept in Sweden, but has run a successful own Pick & Mix concept, Karkkikatu, in Finland for many years.
Outside Finland, Cloetta has mainly acted as a supplier to the different Pick & Mix concepts operated by other companies or by the trade. Pick & Mix is estimated to account for about 30% of the total volume in the Swedish confectionery market.
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