RTC Direct will develop candles, air fresheners and air diffusers that capture the distinct scent of Chewits’ signature flavours such as strawberry and ‘xtreme’ sour apple.
The launch collection will be available at UK retail for autumn 2014.
“We are delighted to welcome RTC Direct to the Chewits licensing programme,” said Lisa Reiner, MD of Beanstalk Europe and Asia Pacific. “2014 is an exciting year for the brand as the debut extensions in gift, publishing and home fragrance rollout at retail creating new ways for Chewits fans to enjoy their favourite confectionery brand. The Chewits candles collection interprets the brand’s unique flavours into scents that will sweeten every room.”
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