UK based ingredients supplier, Cobell has claimed that it’s looking to use more fruit and vegetable juices which are naturally lower in sugar.
The company which imports and blends processed fruit and vegetable ingredients from more than 250 suppliers worldwide hope that the use of natural, lower in sugar flavourings can decrease the amount of sugar consumed.
“We’re looking at using fruit and vegetable juices naturally lower in sugar, natural flavourings, to help lift the flavours, so you don’t notice they are less sweet, and high intensity sweeteners to enable us to take calories out of drinks,” explained Jenny Dolling, development manager at Cobell.
She continued: “That’s where our expertise comes in, to match the right options to each brand’s needs. It’s a tricky business weaning the population off sugar, but we’re all going to have to understand, like with salt, that we need to expect to consume less.”
Cobell currently trades in more than 370 processed fruit and vegetable ingredients and products for the food and drink industry such as fruit juices, concentrates, purees and natural flavours and colours. While supplying numerous markets including beverages, baking and dairy products.
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