McDonald’s has teamed up with Coca-Cola to launch a range of bottled McCafé Frappes, which will be available through US retail.
Three flavours of the ready-to-drink (RTD) iced coffees – caramel, mocha and vanilla – will be available in US supermarket aisles from next year. Sold in resealable PET bottles, the drinks will be produced, distributed and marketed by Coca-Cola.
It will capitalise on the equity of McDonald’s coffee – brought together under the McCafé label, which includes hot coffees and hot chocolate as well as iced smoothies and frappés.
Research published in the UK last month found that, such is the popularity of fast food offerings like McCafé, fast food operators were stealing market share from coffee shops. Quick service restaurant (QSR) chains have increased the amount of coffee sold by three times as much as specialists coffee chains, according to a study by the NPD Group.
“We know people are going to love McDonald’s new ready-to-drink McCafé Frappés,” a Coca-Cola spokesperson said. “As longtime partners of McDonald’s, we look forward to working together to expand the reach and availability of McCafé coffees to more people across the country. McCafé Frappés will join a diverse yet complementary range of ready-to-drink coffee offerings made and distributed by Coca-Cola.”
The latest McCafé offerings will add to the Coca-Cola system’s portfolio of RTD coffees, which include the billion-dollar Gold Peak brand, a series of branded iced coffees released in partnership with Dunkin’ Donuts, and a premium RTD coffee under the Illy brand.
Its bottlers also distribute Java Monster, a hybrid coffee and energy drink produced by Monster Energy.
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