Coca-Cola Australia has announced the launch of a new flavour, Coca-Cola raspberry, with 25% less sugar than Coke Classic.
The new limited-edition variant is an Australian first and has been launched to coincide with the start of summer in the country. It will go on sale tomorrow.
Earlier this year, Coca-Cola South Pacific launched its Coca-Cola No Sugar beverage, which was in development for more than five years, replacing Coke Zero.
Speaking of the latest flavour, Coca-Cola Australia spokeswoman Lisa Winn said: “With the warmer months just around the corner, Coca-Cola raspberry offers Australians a fun and refreshing new flavour that will be a great addition to any summer BBQ or party.
“Coke raspberry offers fans the quintessential summer flavour with a delicious splash of raspberry for something new.”
She added: “We’ve seen how much Australians have been enjoying our other limited-edition flavours, like Coke plus coffee and Coke plus ginger. Introducing a twist of raspberry seemed like the perfect fit for the Australian summer.”
Coca-Cola Australia said it is working to develop more limited-edition flavours with launches planned for next year.
© FoodBev Media Ltd 2018