Coca-Cola European Partners (CCEP) is expanding its Monster Energy portfolio in the UK with the launch of a new ready-to-drink coffee drink range, designed to appeal to coffee drinkers and energy drink lovers alike.
Rolling out in March, Espresso Monster is a blend of real brewed coffee and Monster. Sold in a ‘touch ink’ black 250ml can, two variants will be available: espresso and milk, and vanilla espresso.
The product has been designed to appeal to consumers looking for a cold coffee experience with similar caffeine content as a hot coffee.
Espresso Monster launches into the ready-to-drink coffee sector, which is set to more than double over the next ten years, according to CCEP.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “Espresso Monster is a real step-change for the brand but has already proven extremely popular following a retail trial at the end of 2018.”
He added: “The new variant will enable us to attract new drinkers to both the energy and RTD coffee sectors, whilst delighting Monster’s core fanbase with our continued investment into exciting and great-tasting innovation. This, combined with the current growth of cold coffee RTD drinks and the energy sector, makes now the ideal time to bring Espresso Monster to market.”
Cans of Espresso Monster will go on sale with a recommended retail price of £1.99.
The launch comes as CCEP releases Appletiser Spritzer, a canned drink containing 50% fruit juice and 50% sparkling water. Also launching in March, the beverage is exempt from the UK’s soft drinks tax and contains zero sweeteners.
© FoodBev Media Ltd 2019