Coca-Cola European Partners unveils Appletiser Spritzer line

Coca-Cola European Partners (CCEP) has announced the introduction of Appletiser Spritzer, a canned drink containing 50% fruit juice and 50% sparkling water.

Launching in the UK in March, the range will be available in three flavours: apple and exotic lime, apple and blood orange, and apple and passion fruit.

Each is exempt from the UK’s soft drinks tax and contains zero sweeteners. CCEP said the line has a “clean, crisp and refreshingly light taste”.

The latest addition to the Appletiser portfolio will be sold in 250ml cans, designed to help food-on-the-go operators to maximise the increased demand for canned beverages, CCEP said.

The launch will be supported by a marketing campaign across digital, social media and out of home, as well as sampling activity.

Simon Harrison, vice president of commercial development at CCEP GB, said: “Appletiser has achieved strong growth in 2018, up 30% in retail sales value and this is largely due to the rising demand for adult soft drinks, as consumers look for delicious, alcohol-free alternatives.

“Appletiser Spritzer is a natural, light-tasting, sparkling fruit drink that will attract younger consumers to the Appletiser brand by catering to a variety of drinking occasions.

“The 250ml can format is designed to be enjoyed both on the go, or as a refreshing accompaniment to a meal, and demonstrates how we continue to energise our leading brands on our journey to becoming a total beverage company.”