Coca-Cola Japan has released frozen Coke in squeeze pouches following eight years of development.
The idea is that consumers can massage the pouches as much as they like to get their preferred level of crunchiness.
The product, which has a lemon flavour, is sold both frozen and unfrozen, allowing customers to take the pouches home and freeze them themselves.
Coca-Cola said that it explored more than 70 ingredients and made nearly 100 trail products before creating the final version.
The company highlighted the challenges in getting the product to taste right without getting too intense or watered down.
The pouches, which have been released ahead of summer in Japan, are retailing for JPY 130 ($1.20). Coca-Cola Japan has also announced that it will release frozen Fanta pouches in the future.
Earlier this year, the company released its first-ever peach-flavoured Coke in Japan in both 500ml and 280ml bottles.
© FoodBev Media Ltd 2018
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