The Coca-Cola Company and freezer bar manufacturer, The Jel Sert Company, have announced the nationwide launch of Powerade Sports Freezer Bars.
Available in the brand’s most popular flavours, including Mountain Berry Blast and Fruit Punch, the new Powerade offering is said to be formulated with B vitamins.
The bars feature Powerade’s electrolyte solution ION4, which helps replenish electrolytes lost in sweat.
“We are very excited to bring Powerade to consumers in a new and refreshing way in the form of freezer bars,” said John Larson, senior manager, food licensing, The Coca-Cola Company.
“We know we’ll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers.”
Available in stores across the US, Powerade Sports Freezer Bars come in packaging that can be recycled through a partnership with TerraCycle.
© FoodBev Media Ltd 2021
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