Coca-Cola has announced its plans to test a new hard seltzer product this year, under their Topo Chico brand, which was purchased in 2017.
The new product will be Coca-Cola’s first foray into the increasingly popular hard seltzer market, following the success of the company’s ready to drink (RTD) alcohol beverage in Japan.
In June, the company filed a UK trademark request for Topo Chico under Class 33.
In a statement, the company said: “The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists.”
The hard seltzer will not be made using Topo Chico’s sparkling water, which has been sourced and bottled in Monterrey, Mexico since 1895.
Speaking about the new product, Andy Morton, deputy drinks editor at GlobalData, said: “The Coca-Cola Co’s announcement that it will release an alcoholic sparkling water in Latin America shouldn’t be a surprise. In a way, however, it is.
“The ‘hard seltzer’ market has seen such phenomenal growth that now everyone wants a piece. It makes perfect sense, then, that the world’s biggest soft drinks company would launch in a category that plays on the low-sugar, high refreshment trends it excels in.”
© FoodBev Media Ltd 2020
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