Coffee roaster La Colombe will, from tomorrow, begin packaging all of its wholesale coffees in completely redesigned packaging.
The brand’s coffee beans, whether sold online or in La Colombe cafés, will be packaged in eco-friendly 12oz boxes with a “stronger design” to encourage greater consumer engagement with the brand, easier storage and resilience in shipping. The boxes, the US company said, are also recyclable – part-biodegradable and made in part from post-consumer materials – and sustainable, thanks to the introduction of a new “earth-friendly” bag.
The new designs also feature a glimpse of the product through a transparent on-pack window, and the names of the coffee have also been refreshed.
It marks a departure from the brand’s previous bagged coffee beans, as a La Colombe spokesperson revealed in a statement about the new look.
The brand said: “[The new design] was created for our fans. By switching from bags to boxes, it allows for more flavour notes and coffee origin information on the label, so you can understand where, why and how our coffee got here. The design also includes a transparent window that gives you a direct view of the quality and roast level of the beans before you buy. And before anyone says how light affects the life of your coffee – the truth is that it’s UV rays that make the difference, and our bag is UV-resistant! It was important to La Colombe to maintain the same quality of product, and this new packaging does that – and is better for the environment.”
The packaging will be rolled out across all four La Colombe wholesale coffee blends, making it easier for consumers to spot their favourite blend.
The four ranges are: Cornerstone coffees, classic blends on which La Colombe was built, now packaged in navy boxes; Workshop coffees, unique and single-origin lots that La Colombe hand-sources, hand-roasts and hand-brews, now in natural-coloured boxes; Alliance Coffees in maroon boxes that are rich in flavour and story, each one created with a cause or region in mind; and finally La Colombe’s organic coffees in the green boxes, which are carefully roasted blends made with USDA-certified organic beans.
The blends themselves have not changed.
© FoodBev Media Ltd 2020