This autumn in the UK, Innocent is introducing a new range of cold pressed fruit and vegetable juices.
Available in two recipes, Easy Greens and Skip To The Beet, the recipes are a blend of fruit and veg juices that have been cold pressed.
The Easy Greens juice is a fresh-tasting, cold pressed juice made from a blend of fruit and veg, including celery, cucumber and spinach with a bit of ginger, while Skip To The Beet juice is an earthy, cold pressed juice made from beetroot, carrot, lemon and a touch of ginger.
By cold pressing the juices, Innocent is able to use sensitive ingredients such as cucumber and spinach, whose colour, taste and texture would change significantly if they were exposed to heat.
“People are increasingly looking for new ways to get veg into their diet, so we wanted to give them a delicious option from a brand they know and trust,” said Innocent CEO Douglas Lamont. “Our new fruit & veg range balances cutting-edge vegetable flavours, with delicious overall taste, making it a great way to get in to vegetable juice.
“We are also excited to be launching cold pressed juices at a time when interest in them is growing. We believe our fruit & veg juice range will give people confidence to experiment with different, more savoury flavours while still getting the great taste they love from a juice.”
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