In an instance of art imitating life, the TV commercial features Collier’s real-life brand ambassador, Darren Gough, and sees him attending an audition to be the face of Collier’s.
The Collier’s representatives are initially perplexed as to why an English cricketer would want to be the face of a Welsh cheese, but Darren’s boundless enthusiasm for Collier’s is so infectious that it wins them over.
Filmed at the Welsh Millennium Centre in Cardiff Bay, the 30-second ad features Welsh choral music to help position the award-winning cheese as ‘A Powerful Taste of Wales’.
Source: Collier’s
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