Conagra Brands has moved its Reddi-Wip brand into the coffee creamer category with the debut of its Barista line of cream-based products.
Two variants – Nitro Creamer and Sweet Foam – have been developed to offer consumers a coffeehouse experience at home.
Reddi-Wip Nitro Creamer can be used in both cold and hot coffee as well as non-coffee beverages such as root beer or orange soda. It is said to deliver “a rich, velvety texture”.
Meanwhile, Reddi-Wip Sweet Foam can be used along with Nitro Creamer or other traditional coffee creamers. It adds a slightly sweet finishing touch but the foam settles on top of the beverage as opposed to dispersing throughout like Nitro Creamer. According to Conagra Brands, when used in conjunction with another creamer, Sweet Foam creates an even sweeter coffee experience, making it ideal for lattes and caramel macchiatos.
Ryan Clark, president of the refrigerated and frozen division at Conagra Brands, said: “Given the continued strength of coffee sales and the fact that many consumers already use our regular Reddi-Wip in their coffee, we saw an exciting opportunity to bring a cream-based innovation to market that would better replicate popular coffee drinks and the coffeehouse experience but in the convenience of home or work.”
Nitro Creamer and Sweet Foam are gluten-free, contain real sugar and no artificial sweeteners, flavours or preservatives.
The Barista series began shipping to retailers in May and will be available across the US in the coming months with a suggested retail price of $3.99 for a 13oz can.
Last June, Conagra Brands launched two dairy-free whipped cream substitutes under the Reddi-Wip brand, made with coconut milk or almond milk.
© FoodBev Media Ltd 2021
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