The latest Asda income tracker shows that families now have £15 less to spend each week, when compared to 2010, which means that spreading the cost of Christmas is becoming more important than ever before. Over three quarters (76%) of shoppers opt to shop ahead in November by buying a couple of treats each time they shop.
However, temptation is too much for some people with more than half (62%) admitting to dipping into their Christmas cupboard and scoffing food which has been saved for the festive period, the research shows.
Asda’s research has revealed the following about our Christmas shopping habits:
Jessica Bates, Christmas confectionery buyer at Asda, said: “Our customers are certainly price savvy when it comes to spreading the cost of their festive shopping. We’ve sold almost threem tins of chocolates this week, although I’m sure quite a few of those won’t make it unopened until the big day! Luckily, we always have low prices on a whole range of Christmas cupboard essentials, so it won’t cost the earth to replace an item here and there if they accidentally go missing!”
Source: Asda
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