The study says that this makes it as important as ever for restaurant operators to focus on brand differentiation and consumer relevance to drive revenue growth.
According to AlixPartners, a clear understanding of consumer preferences, global and regional supply chain execution, and the competitive and landscape in each country will be critical in the contest for dining dollars across Western Europe.
In the UK, 32% of respondents say they dined out at least weekly over the past 12 months; in the coming year, they expect to reduce slightly their frequency and per-meal spend.
British diners cite a worsening of their current financial situations and the cost of meals out as the top reasons for staying home, along with concerns about the future economy and its potential impact.
AlixPartners identifies the following trends as essential for restaurant operators to follow and align their offerings to:
Source: AlixPartners
© FoodBev Media Ltd 2024