US ice cream brand Coolhaus has secured investment from Colorado-based brand accelerator Sunrise Strategic Partners.
Launched in 2009 with ice cream trucks in Los Angeles, Coolhaus has expanded to have its products on sale at over 6,000 grocery stores.
Sunrise Strategic Partners said the “super-premium ice cream brand” is known for its “unique” flavours, including: balsamic fig and mascarpone, milkshake and fries, and buttered French toast.
The investment will allow Coolhaus to further expand grocery distribution, make additional marketing and sales investments, and launch new innovations.
Coolhaus founder and CEO Natasha Case, who was a judge in the 2016 World Dairy Innovation Awards, said: “Coolhaus has seen strong growth and impressive brand loyalty since launching in 2009. We’re a brand that stays true to who we are, creating high-quality ice cream in inventive flavours that appeal to a younger generation.
“With our continued innovation in super-premium flavours, our new vegan line, and a brand new novelty concept, we have lots on the dashboard to propel our growth. I’m looking forward to leveraging the Sunrise team’s expertise as we continue to expand.”
Sunrise Strategic Partners CEO and co-founder Steve Hughes added: “Natasha’s story of starting Coolhaus is one of the most creative entrepreneurial feats I have encountered in my career. Her passion has created a unique and impressive brand that brings innovative flavours and formats to the ice cream category and is celebrated by loyal consumers across the country.
“Sunrise is proud to partner with a woman-led business, and we are excited to work with Natasha and her team to continue growing the Coolhaus business in the years ahead.”
The deal marks the tenth investment for Sunrise, a brand accelerator that provides growth expertise and capital to early-stage wellness brands. Earlier this year it backed US chocolate brand Little Secrets.
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