Cow & Gate is inviting parents to upload videos of their little ones showing off their personalities through dance via Dance Dance Baby. The brand’s favourite videos will then be selected to appear in the new advert, which will be launched later this year. Parents have until 15 July to upload their videos.
The Dance Dance Baby activity is being supported by above the line from BETC London, PR from Frank, digital app creation and outreach from The Real Adventure, including social media, and in-store support, in association with Tesco and HRG.
“Dance Dance Baby is an exciting opportunity to celebrate all the different personalities of the UK’s little ones as captured by parents, while building on our successful ‘Feed Their Personalities’ philosophy,” said Bruce Newman, Cow & Gate marketing manager.
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