Craft Brew Alliance (CBA), through its pH Experiment business unit, has announced the launch of a new line of low-alcohol, low-calorie seltzers.
Called Pacer Low Proof Seltzer, the range will be available in the US as of July in three flavours: blood orange, meyer lemon and lavender, and melon and mint. With an ABV of 2%, each beverage is gluten-free and contains fewer than 50 calories.
The beverages are the latest innovation to come from CBA’s pH Experiment, which was launched last year and is focused on creating, incubating and accelerating new products that put drinkers’ needs first.
pH Experiment general manager Karmen Olson said: “We already knew moderation was becoming more important to drinkers. What we understood more fully after last year’s research was that moderation means different things to different people in different occasions.
“We heard from many drinkers who said they wanted something that would help them pace themselves to stay in control. With seltzers growing triple digits but available only in non-alcohol or 5% ABV, we saw an opportunity to create a low-proof offering that would allow drinkers to moderate at their own pace.”
Pacer will be available in two pack sizes: a variety 12-pack and a blood orange six-pack.
Last month, pH Experiment released Pre Aperitivo Spritz, which is described as “a distinctively dry botanical bubbly inspired by the classic Italian cocktail”.
Formed in 2008, CBA is headquartered in Portland, Oregon, and owns Kona Brewing Company. In 2018, the company acquired three US beer firms: North Carolina’s Appalachian Mountain Brewery, Massachusetts’ Cisco Brewers, and Florida’s Wynwood Brewing Co.
© FoodBev Media Ltd 2019
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