Crown to showcase LED lighting and video packaging technology

Crown Aerosols and Specialty Packaging Europe will showcase its newly developed capability to incorporate LED lighting into product packaging at ProSweets 2016, to be held in Cologne, Germany next month.

The new technology has the ability to “give a striking and unique look to seasonal, limited edition and premium biscuits and confectionery products, enabling them to stand out on store shelves”.

The company will also unveil its GiftTag technology, which allows a video message to be embedded onto packaging using a QR code, enabling recipients to view personalised greetings on their own mobile device.

Crown Aerosols and Specialty Packaging Europe’s European marketing director, Veronique Curulla, said: “All brands are unique so, in order to convey their individual identities, they need original, one-of-a-kind packaging that grab shoppers’ attention and conveys the quality of the product within, before consumers have had a chance to taste it. With Crown’s expertise and technology, we can provide customers with a fully customised product to meet their quality standards and support them in optimising production line efficiency, giving them peace of mind when introducing a new packaging format.”