Proper Welsh Milk was created in 2011 and invested over £1m in a new dairy on the site of the former Whitland Creamery in Carmarthenshire. It now employs around 40 people and packs local milk for Tesco, Marks & Spencer and a number of other customers.
Proper Welsh has been hit by cash flow problems and went into administration on 1 March 2013.
Dairy Crest is committed to supporting dairy farming in Wales and is one of the country’s biggest milk buyers. However until now all of its Welsh milk has been packed in England.
“We are delighted to be the new owners of this business, which we believe has a bright future,” said Mark Allen, chief executive of Dairy Crest. “Our priority is to maintain supply to customers and use this modern dairy in a strong milk field to help us to develop new products, such as vitamin-enriched milk.
“We welcome the employees of Proper Welsh Milk to Dairy Crest and look forward to working with them.”
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