The campaign will champion the £96.7m brand’s ‘magic ingredient’, buttermilk.
The 30-second TV spot will debut across all major TV stations in the UK and will appear on VOD.
Sophie Lyons, group brand manager for spreads, said: “Despite everything that is new about the relaunch of Clover, the fundamentals remain the same. It will still have the same buttery taste that consumers love and will still be half the saturated fat of butter. Buttermilk is truly a wonder of nature, so we felt it was about time to make this ingredient the hero at the centre of the campaign.”
The TV ad has been made by Grey London with Knucklehead Production.
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