Saudi Arabia is the biggest dairy market among GCC states, accounting for 74% of volume. The largest product category is fresh white milk with a 41% volume share, followed by laban (or labneh) on 21%.
In terms of value, cheese is the leading category with a 22% share, closely followed by fresh white milk. Laban is the fastest growing category, with 9% growth in 2012. Saudi Arabia leads the way in consumption per person, whereas consumers in Kuwait spend the most on dairy products.
“With many people leading more hectic lifestyles, the demand for packaged food is rising,” said Zenith’s regional research coordinator Harikrishnan Pillai. “The consumption of protein-rich food such as dairy is on the increase. The current market environment offers a substantial investment opportunity for local companies and multinationals.”
Among other findings in the 2013 Zenith report on the GCC Dairy Market:
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