The new strategy will help to secure the long-term future of the British dairy industry.
The 10 point plan to build a fair and functioning marketplace has been agreed by all members of the coalition, the NFU, NFU Cymru, NFU Scotland, FFA, TFA, WFU and the RABDF, and will focus on three key areas including:
Cheese also moves into the spotlight with the SOS Dairy campaign including milk and cheese in its focus. In particular, the Coalition has committed to campaigning to promote UK cheese and calling for own-label supermarket cheese to be British.
Speaking after the meeting, NFU dairy board chairman Mansel Raymond said: “The first priority of the Dairy Coalition of organisations is to see a fair and functioning market place for the UK dairy industry.
“We firmly believe that all farmers should receive a fair and sustainable milk price; one which at least covers their costs to produce milk. This is the only way we will be able to ensure shoppers have the choice of British dairy products on supermarket shelves.”
The Ten-Point Plan:
Source: NFU
.
© FoodBev Media Ltd 2024