Jim Begg, director general of Dairy UK, introduced the project: “At Dairy UK, communication is at the heart of everything we do. The development of our own internet TV channel is an innovative new way of communicating with the people we want to reach – politicians, the media and everyone involved in our industry.
“Video on the internet is growing 50% year-on-year. It is estimated that by 2015, 91% of all internet traffic will be video. Video content is also fast becoming the preferred way to digest information. Statistics show that 80% of people watching video content are more likely to remain engaged to the end, compared with 20% reading written material. DairyUK.TV will ensure that we are taking full advantage of all technology at our disposal to engage with these audiences in a modern and accessible format.”
Chairman Billy Keane said: “DairyUK.TV has the potential to become a key resource for everyone in the industry. It is a place that we can host content from people across the world and stream conferences live for interested parties wherever they can get online. This is a very exciting development for Dairy UK and I look forward to tuning in with you.”
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