UK cheese brand Dairylea has launched a new pack design, which heroes the brand’s reformulated recipe.
The designs bring a fresh and contemporary feel to the packaging while increasing pack differentiation, Dairylea said. The design depicts the playfulness of the brand, underpinned by the product’s dairy goodness.
To accompany, the recipe has been reformulated to meet the claim “a good source of calcium” whilst maintaining the same taste. The move has been taken in reponse to parents’ desire to give their children a great-tasting product that will contribute to the growth and maintenance of normal bones.
The changes are part of brand owner Mondelēz International’s ongoing commitment to the health and wellbeing of its consumers, and aims to meet growing demand among parents looking for products with a good source of calcium for their children.
Philip Warfield, senior brand manager for Dairylea, said: “Dairylea has been well-loved by consumers for decades and we are constantly striving to keep the brand exciting and relevant for mums. The Dairylea recipe is now a good source of calcium whilst still keeping the same great taste. We believe this change will allow retailers to further capitalise on snacking cheese growth.”
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