© Steven Depolo/Flickr
Danish meat manufacturer Danish Crown Group has announced that its subsidiary Tulip Food Company has been granted permission to export meat products to the Chinese market.
The agreement will see Tulip Food Company export sausages, salami, pepperoni and canned products from its Svenstrup and Vejle factories in Denmark to retailers and the foodservice sector in China.
Danish Crown stated that the agreement represented a vital step towards achieving its growth targets in Asia, which will be further aided by the construction of a production facility near Shanghai in 2019.
Kasper Lenbroch, CEO of Tulip Food Company said: “It clearly marks a breakthrough for Danish food exports. China is an extremely interesting market, and we already have agreements in place with partners wanting to sell our products.
“I expect the first container to be shipped off within the next few weeks.
“For sausages and canned products alone, we see potential exports from Denmark of DKK 250 million ($41.6 million) a year.
“It’ll take a few years to build to this level, but Danish pork already enjoys a strong position in China, so we’re hardly starting from scratch.”
Jais Valeur, group CEO of Danish Crown said: “In my opinion, the Danish Crown Group will soon have an almost ideal set-up in China. Extensive and well-established exports of fresh pork from Denmark will now be boosted by heat-treated products such as sausages and canned products.
“This will soon be complemented with local production based on Danish raw materials, which will put us in an extremely strong position in what in the space of just a few years has become one of Danish Crown’s most important markets.
He added: “It’s incredibly valuable for us that the Danish authorities, headed by the minister for Environment and Food of Denmark Esben Lunde Larsen, together with employees at the Danish Veterinary and Food Administration and staff at the Danish embassy in Beijing have worked unfailingly to secure the agreement.
“Their persistent efforts have ensured that Danish food businesses are yet again leading the way.”
© FoodBev Media Ltd 2024