The range includes natural yogurt with 5% fat, ayran, milk with juicy peach slices and milk with real nuts.
Speaking at the launch, Danone Bulgaria director Renault Chamonal said: “We created yogurt for Bulgarian men according to their tastes and daily eating habits. This is the latest and the most innovative range of products, available only in Bulgaria.”
Danone for Men was created as a result of a number of studies conducted by the company. According to them, men prefer to consume dairy products with high fat, thick, with natural ingredients and with distinctive taste. To meet these expectations, the company created a thick yogurt with 5% fat that can even be consumed with a fork.
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