Danone North America has unveiled a new portfolio of yogurt innovations and has appointed Pedro Silveira to the position of president of yogurt.
The company will kick off the next decade with a range of products that aim to meet consumer demand for lower sugar and plant-based options, as well as more sweetener options and new textures.
New Danone North America yogurt products to go on sale next year include: Activia Less Sugar & More Good; Activia Dairy-Free yogurt alternatives; Danimals Organic Smoothies; Light & Fit Icelandic Style Skyr Yogurt; Oikos Nut Butter Blends; Oikos Sweetened with Honey, Maple; Silk Almondmilk Yogurt Alternative Mix-ins; and So Delicious Coconutmilk Yogurt Alternative Pairings.
“For the past 100 years, we have always put the diverse interests of consumers first, and year after year, our innovations are leading the category – growing it and bringing consumers into the yogurt aisle – whether they are new or returning,” said Silveira.
“We’re incredibly proud to have started and ended the 2010s with breakthrough innovations and look forward to making the yogurt aisle a vibrant and exciting destination in the American supermarket as we enter a new decade.”
He added: “Our amazing house of brands, which includes yogurts and yogurt alternatives such as Activia, Dannon, Danimals, Light & Fit, Oikos, Silk, So Delicious Dairy Free and Two Good, has positioned us to give consumers what they want and offer them choices, for example to support flexitarian eating patterns as they gain popularity. Acting in response to consumers through our house of brands has driven our ability to grow the category overall.”
© FoodBev Media Ltd 2020
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