UK-based Dash Water has expanded its portfolio of fruit-and vegetable-infused sparkling waters with the launch of a brand new peach flavour on 9 April.
Dash Peach marks the first time the brand has produced a new flavour since the launch of Blackcurrant in early 2019.
Alike the other flavours in its portfolio, Dash Peach uses wonky British peaches which have been rejected by supermarkets to naturally infuse the sparkling water with a ‘dash’ of peach flavour.
In order to source the surplus ingredients from farmers, Dash Water works closely with the food waste charity Feedback.
With zero calories and no sugar, Dash Water aims to offers a refreshing alternative to traditional soft drinks.
Dash Peach joins the brands existing line up which includes: Blackcurrant, Cucumber, Lemon, and Raspberry.
The brand recently introduced a glass bottle format for its Raspberry and Cucumber flavours, opening up consumer choices and allowing its sparkling water to be enjoyed and shared while dining out and hosting at home.
Jack Scott, co-founder of Dash Water, said: “Across Europe, 9% of all peaches produced are lost due to overproduction or spoilage at farm level. At Dash Water we are delighted to purchase these surplus peaches at fair market price and to put these peaches to good, reducing waste and in turn producing the refreshing new Dash Peach flavour, just in time for summer.”
Earlier this year, Dash Water raised £1.6 million in a Series A funding round to help continue its expansion efforts in international markets and the on-trade.
Dash Peach will be available to purchase nationwide from retailers such as Sainsbury’s and Ocado in 330ml cans for an RRP of £1.29.
© FoodBev Media Ltd 2020