Diageo has created a new digital tool that uses artificial intelligence (AI) and machine learning to help consumers find their perfect single malt Scotch whisky based on their preferences for certain flavours.
Available via any mobile or internet-connected device, the What’s Your Whisky? digital experience asks users 11 questions, such as ‘how often do you eat bananas’ and ‘how do you feel about chillies?’.
Using new AI and machine learning technologies, the programme analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal ‘flavour print’. It then recommends a single malt whose flavour profile most closely matches the individual’s taste.
“The ‘What’s Your Whisky’ mobile experience allows consumers to explore a wide range of our single malts in a personalised and completely new way,” said Andy Parton, senior regional manager at Diageo.
“We’re excited to roll this out at scale and help many thousands of people find their perfect whisky based on the innovative FlavorPrint AI technology.”
The whisky selector experience is launching in nine European countries – the UK, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands – and will be available in six languages.
Dr Adeline Koay, principal scientist, research and development, at Diageo, added: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”
Diageo owns whisky brands such as Johnnie Walker, Black & White, Buchanan’s, J&B, Talisker and Windsor.
Earlier this year, Sweden’s Mackmyra distillery partnered with Microsoft to create the world’s first whisky developed with AI.
© FoodBev Media Ltd 2019